Ad-supported music service We7 today announced the addition of over 1.3m songs from The Orchard’s catalog. The agreement between the British, Peter Gabriel backed service and the U.S. distributor covers all three of We7’s usage models: ad-funded, on-demand streaming; ad-supported free downloads; and paid-for MP3 downloads.
After striking deals with PIAS and EMI earlier this month, CEO Steve Purdham can now boast license agreements with three major labels (Sony BMG, Warner Music and EMI) and a rising number of independent companies.
These deals look convincing at first glance, but they come with a blemish, as Glenn at Coolfer rightly points out:
“That’s great for We7, but it’s product offering is still a jumbled mess. One has to wonder if it would be better off setting the bar higher and accepting music only from those labels that will participate in all three offerings. A well-defined product has worked well for eMusic (MP3s only, a monthly rate), Amazon.com (all labels, all MP3s) and imeem (stream everything).
Earlier this month We7 signed up EMI but does not offer the music group’s tracks as ad-supported downloads. Sony BMG is also on board, but only for ad-supported streaming. Warner UK is on boardas well, but like EMI has opted out of the free, ad-supported downloads.”

