After winning Columbia Records’ support to become the exclusive U.S. retailer of the upcoming new AC/DC release “Black Ice”, Wal-Mart will also be the only outlet to sell “AC/DC Live: Rock Band” the New York Times reports. MTV Games will officially announce the partnership for the new product later today. The game is expected to cost significantly less than other versions of “Rock Band”. About $40 instead of $60.
“If you want to be a physical band, you better make an alliance with a strong physical retailer,” said Steve Barnett, chairman of Columbia Records. “It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs.” MTV and Wal-Mart are exploring the idea of setting up temporary shops to sell the game and the album in Manhattan and Los Angeles, where the retailer has no stores.
Can’t wait for instore audio at my local Wal-Mart. Checking out there is already a highway to hell. At least now the soundtrack will fit the occasion.
