If you are as old as I am, you remember the time, when music television still deserved its name. You remember the time, when MTV had VJs who knew a thing or two about music and who didn’t take themselves too seriously. Music on television is most likely as dead as “Top of the Pops” and only as alive as “AI/Pop Idol/DSDS/X Factor”.
People know that and turned to watching music videos on the web years ago. More people do so every day. That’s what Viva-founder-turned-BVMI-head Dieter Gorny and his friends at Cologne, Germany-based Televised Revolution are banking on. Tomorrow the world (or rather: Popkomm delegates) will find out, if Musikfernsehen.tv is a valid concept with relevant content and a sound business model.
Gorny and Televised Revolution seem to know well, that their presence alone won’t necessarily draw a large crowd at a press conference. In comes Ray Cokes, the VJ himself. The man is 50 by now, yet still considered by many to be the best talking head MTV had ever had. No details emerged so far, as to what Ray Cokes’ role at Musikfernsehen.tv will be. If they’re smart, it’s going to be a big one. Stay tuned …
[...] two decades: Viva founder Dieter Gorny who today heads German music industry association BVMI, and Ray Cokes who, as MTV VJ, gained noriety in the 80s and 90s as the leading face of the [...]