According to unconfirmed reports EMI Music is thinking about giving up distribution in the United States. Unidentified label sources have told CNET News that EMI is looking to outsource physical and digital distribution in the U.S. to one of the big three competitors.
Representatives from EMI have reportedly met with Universal Music, Sony BMG and Warner Music as recently as this week, writes Greg Sandoval. While talks appear to be in early stages, a move like this seems quite likely, considering the fact that EMI retreated from the Asian market in September by handing over their catalog to licensing partner Warner.
Other sources told Fortune that EMI is only looking to get out of the delivery of physical product to traditional retailers. Outsourcing both, marketing and distribution could save EMI as much as $300 million per year, these sources say. But for now, it seems like EMI only wants out of the physical distribbery business. This could also encompass indie distribution arm Caroline. Fortune also heard EMI might be willing to license its jazz and classical catalog to another label, but spokeswoman Jeanne Meyer already denied that rumor.
In Europe EMI has been outsourcing its logistics to a company called CEVA in countries like Germany, UK, Spain, Portugal, Austria, Switzerland or the Netherlands.
At this point it remains unclear how much of EMI’s distribution and sales expertise will be given to third-party companies. More action to come, I suppose.


