The NIN model – making money in a digital world

For those of you who didn’t go to Midem this year (like me) there has been a lot of blogging about the event. The coverage of one specific presentation went online today. Mike Masnick of TechDirt talked about the Nine Inch Nails business model at MidemNet. He boiled it down into a simple formula, too: 

Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$)

Find the article here and watch the clip from Cannes below (be patient, it might take a while to load).